OUR Story

HEY THERE

Gorgeous

I'M AMEENA YASHI,

FOUNDER OF AYBEAUTY

Daughter, Sister, Friend, Wife, Mom, Entrepreneur

from the founder

Hi, I'm Ameena Yashi - a mom, a dreamer, a creator.

AYBEAUTY is a piece of my heart, created for women who do it all, but still want to feel beautiful in the everyday.

Every product is thoughtfully designed to be quick, easy, and damage-free, because Iknow how precious your time is.

Thank you for letting AYBEAUTY be part of your routine. I hope it brings you confidence, ease, and a little more "you" time.

With love,

Why I started AYBEAUTY:

As a mom of three, life has been beautifully full, but also non-stop. Juggling between work, home, and motherhood, I didn't have time for long salon visits, but I still wanted to look and feel my best.

That's when I realized: beauty shouldn't feel like a luxury reserved for the few with hours to spare.It should be simple, quick, and accessible - even from the comfort of home.

That is how AYBEAUTY was born - effortless, damage-free beauty solutions for women on the go.

What started in my own home, as a mom just trying to make life a little easier, is now a growing brand created for women like me and you, who deserve to feel beautiful and in control of their time.

"Because beauty should fit your life —not the other way around."

With love,

Ameena Yashi

Spreading beauty across Watsons, Qatar:

AYBEAUTY is now available across all Watsons stores in Qatar, marking a major milestone in our retail expansion. Our presence in Watsons has allowed us to reach a wide audience of beauty-focused, on-the-go customers who resonate with our promise of quick, damage-free, at-home beauty. With strong sell-through and consistent restocks, Watsons continues to be a key strategic partner for AYBEAUTY.

From homegrown to headlines:

We're honoured to be featured in Qatar Happening's November 2025 issue, where our founder, Ameena Yashi, shares the heart and purpose behind AYBEAUTY. The article beautifully captures our journey from a homegrown idea to a community-driven movement making effortless beauty accessible for women across Qatar.

This feature celebrates everything we stand for: innovation, confidence, and beauty that fits into real women's lives. The piece highlights how AYBEAUTY continues to redefine quick, damage-free, empowering at-home beauty solutions, now available across Watsons stores in Doha.

A proud milestone for our brand, and only the beginning of whats ahead.